A note on modeling consumer reactions to a crisis: The case of the mad cow disease

International Journal of Research in Marketing

Volumn 19, Issue 1, 2002, Pages 91-100

  Pennings, Joost M E ^a,c   Wansink, Brian ^a,b   Meulenberg, Matthew T G ^b  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b WAGENINGEN UNIVERSITY   (Netherlands)

^c UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Consumer reactions; Crisis; Risk attitude; Risk perception

Indexed keywords

EID: 0036123350     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(02)00050-2     Document Type: Article

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