Effects of presentation order on product evaluation: An empirical analysis

International Review of Retail, Distribution and Consumer Research

Volumn 14, Issue 3, 2004, Pages 309-319

  Scarpi, Daniele ^a  

^a UNIVERSITY OF BOLOGNA   (Italy)

Author keywords

Decision making; Information processing; Presentation order; Prospect theory

Indexed keywords

EID: 55949116546     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960410001678408     Document Type: Article

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