Towards a typology of consumer survey research

European Journal of Marketing

Volumn 37, Issue 10, 2003, Pages 1314-1331

  Greig, Ian D ^a  

^a Lancaster University   (United Kingdom)

Author keywords

Classification; Consumer research; Surveys

Indexed keywords

EID: 54849408077     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310487121     Document Type: Article

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