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Marketing Research
Volumn 13, Issue 1, 2001, Pages 20-25
Is something rotten in segmentation?
Author keywords

[No Author keywords available]
Indexed keywords

EID: 0037916087     PISSN: 10408460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (12)
References (5)
  • 1
    • 84913043293 scopus 로고
    • Strategic planning and the marketing process
    • May-June
    • Kotler, Phillip (1980), "Strategic Planning and the Marketing Process," Business Magazine. (May-June). 3-4.
    • (1980) Business Magazine , pp. 3-4
    • Kotler, P.1
  • 2
    • 0006351087 scopus 로고    scopus 로고
    • Chapter 16. New York: The Free Press
    • Marder, Eric (1997), The Laws of Choice. Chapter 16. New York: The Free Press.
    • (1997) The Laws of Choice
    • Marder, E.1
  • 3
    • 75949127112 scopus 로고    scopus 로고
    • Market segmentation
    • Chapter 14. Chicago: American Marketing Association/Toronto: Professional Marketing Research Society
    • Neal, William D. (2000), "Market Segmentation," in Chuck Chakrapani (Ed.) Marketing Research, State-of-the-Art Perspectives: Chapter 14. Chicago: American Marketing Association/Toronto: Professional Marketing Research Society.
    • (2000) Marketing Research, State-of-the-art Perspectives
    • Neal, W.D.1
  • 4
    • 75949097712 scopus 로고
    • Effective market and opinion research
    • Chapter 5.1, American Marketing Association
    • Politz, Alfred (1990), "Effective Market and Opinion Research," Chapter 5.1, The Politz Papers. American Marketing Association.
    • (1990) The Politz Papers
    • Politz, A.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.