Whenever I hear the word 'paradigm' I reach for my gun: How to stop talking and start walking: Professional development strategy and tactics for the 21st-century market researcher

International Journal of Market Research

Volumn 43, Issue 3, 2001, Pages 321-340

  Smith, David ^a   Dexter, Andy ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0347752187     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (6)

1. Dexter, A. & Fletcher, J.H. (1999) A calculated risk: applying game theory to strategy, multi-country research. Paris: ESOMAR Congress.
2. Dexter, A., Smith, D.V.L. & Brown, J. (2000) No matches found: the hidden personality of the internet user. Barcelona: ESOMAR Seminar.
3. Smith, D.V.L. (2001) Improving market research's contribution to business decisionmaking. Geneva: ESOMAR Seminar.
4. Smith, D.V.L. & Fletcher, J.H. (2000a) Fitting market research and competitive intelligence into the knowledge management jigsaw. In: Research Excellence in International Research (M. Shepstone, ed.). Amsterdam: ESOMAR.
5. Smith, D.V.L. & Fletcher, J.H. (2000b) Inside Information - Making Sense of Marketing Data. London: John Wiley & Sons.
6. Smith, D.V.L., Dexter, A. & Fletcher, J.H. (2000) We have wired the world but unplugged our brains. Vienna: ESOMAR Congress.