On the superiority of pulsing under a concave advertising market potential function

European Journal of Operational Research

Volumn 194, Issue 2, 2009, Pages 608-627

  Mesak, Hani I ^a   Ellis, T Selwyn ^a  

^a LOUISIANA TECH UNIVERSITY   (United States)

Author keywords

Advertising pulsation; Marketing; Optimization; Regression

Indexed keywords

AGGLOMERATION;

ADVERTISING MARKETS; ADVERTISING MODELS; ADVERTISING PULSATION; DATA SETS; FORECASTING PROCEDURES; FUTURE RESEARCHES; MANAGERIAL IMPLICATIONS; MARKET POTENTIALS; PERFORMANCE MEASURES; PLANNING HORIZONS; REGRESSION; RESPONSE FUNCTIONS;

PROBABILITY DENSITY FUNCTION;

EID: 54449098593     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2008.01.023     Document Type: Article

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