메뉴 건너뛰기




Volumn 6, Issue 1, 1996, Pages 91-104

Optimal control of advertising and production of a seasonal product with nondifferentiable demand

Author keywords

[No Author keywords available]

Indexed keywords

CONTROL THEORY; MARKETING; NONLINEAR PROGRAMMING; PRODUCTION CONTROL;

EID: 0029731931     PISSN: 09254668     EISSN: None     Source Type: Journal    
DOI: 10.1007/BF02169463     Document Type: Article
Times cited : (7)

References (17)
  • 3
    • 0000259214 scopus 로고
    • Optimal advertising policies for diffusion models of new product innovation in monopolistic situations
    • Dockner, E., Jørgensen, S., "Optimal advertising policies for diffusion models of new product innovation in monopolistic situations," Management Science, vol. 34, pp. 119-130, 1988.
    • (1988) Management Science , vol.34 , pp. 119-130
    • Dockner, E.1    Jørgensen, S.2
  • 4
    • 0001583287 scopus 로고
    • Optimal advertising and optimal quality
    • Dorfman, R., Steiner, P. O., "Optimal advertising and optimal quality," American Economic Review, vol. 44, pp. 826-836, 1954.
    • (1954) American Economic Review , vol.44 , pp. 826-836
    • Dorfman, R.1    Steiner, P.O.2
  • 5
    • 4243778155 scopus 로고
    • Controllo ottimo di produzione e comunicazione per un prodotto stagionale
    • Favaretto, D., Viscolani, B., "Controllo ottimo di produzione e comunicazione per un prodotto stagionale," Rendiconti del Comitato per gli Studi Economici, vol. XXX-XXXI, pp. 209-225, 1993.
    • (1993) Rendiconti del Comitato per gli Studi Economici , vol.30-31 , pp. 209-225
    • Favaretto, D.1    Viscolani, B.2
  • 6
  • 7
    • 0001540165 scopus 로고
    • Advertising cost interaction and the optimality of pulsing
    • Hahn, M., Hyun, J. S., "Advertising cost interaction and the optimality of pulsing," Management Science, vol. 37, pp. 157-169, 1991.
    • (1991) Management Science , vol.37 , pp. 157-169
    • Hahn, M.1    Hyun, J.S.2
  • 9
    • 0001301705 scopus 로고
    • Aggregate advertising models: The state of the art
    • Little, J. D. C., "Aggregate advertising models: the state of the art," Operations Research, vol. 27, pp. 629-667, 1979.
    • (1979) Operations Research , vol.27 , pp. 629-667
    • Little, J.D.C.1
  • 11
    • 85046480034 scopus 로고
    • Optimal advertising policy under dynamic conditions
    • Nerlove, M., Arrow, K. J., "Optimal advertising policy under dynamic conditions," Economica, vol. 29, pp. 129-142, 1962.
    • (1962) Economica , vol.29 , pp. 129-142
    • Nerlove, M.1    Arrow, K.J.2
  • 12
    • 0002702206 scopus 로고
    • Optimal advertising expenditure
    • Sasieni, M. W., "Optimal advertising expenditure," Management Science, vol. P18, pp. 64-72, 1971.
    • (1971) Management Science , vol.P18 , pp. 64-72
    • Sasieni, M.W.1
  • 14
    • 0013047265 scopus 로고
    • The signaling of quality by reputation
    • G. Feichtinger (ed.), North Holland, Amsterdam
    • Spremann, K., "The signaling of quality by reputation," in G. Feichtinger (ed.), Optimal Control Theory and Economic Analysis 2, North Holland, Amsterdam, pp. 235-252, 1985.
    • (1985) Optimal Control Theory and Economic Analysis 2 , pp. 235-252
    • Spremann, K.1
  • 15
    • 0040627079 scopus 로고
    • Optimal strategies for general price-advertising models
    • G. Feichtinger (ed.). North Holland, Amsterdam
    • Teng, J. T., Thompson, G. L., "Optimal strategies for general price-advertising models," in G. Feichtinger (ed.). Optimal Control Theory and Economic Analysis 2, North Holland, Amsterdam, pp. 183-195, 1985.
    • (1985) Optimal Control Theory and Economic Analysis 2 , pp. 183-195
    • Teng, J.T.1    Thompson, G.L.2
  • 16
    • 0000010163 scopus 로고
    • An operations research study of sales response to advertising
    • Vidale, M. L., Wolfe, H. B., "An operations research study of sales response to advertising," Operations Research, vol. 5, pp. 370-381, 1957.
    • (1957) Operations Research , vol.5 , pp. 370-381
    • Vidale, M.L.1    Wolfe, H.B.2
  • 17
    • 0010758519 scopus 로고    scopus 로고
    • Optimal advertising for selling a product with a nondifferentiable demand function
    • Viscolani, B., Optimal advertising for selling a product with a nondifferentiable demand function, Rivista di Matematica per le Scienze Economiche e Sociali, vol. 17, pp. 53-56, 1996.
    • (1996) Rivista di Matematica per le Scienze Economiche e Sociali , vol.17 , pp. 53-56
    • Viscolani, B.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.