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Volumn 27, Issue 3, 1996, Pages 569-588

Determining optimal advertising strategies: A Markov decision model approach

Author keywords

Marketing; Mathematics; Quantitative Techniques Methodology

Indexed keywords


EID: 0030364917     PISSN: 00117315     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1540-5915.1996.tb01826.x     Document Type: Article
Times cited : (4)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.