China's changing culture: Rural and urban consumers' favorite things

Journal of Consumer Marketing

Volumn 23, Issue 6, 2006, Pages 327-334

  Piron, Francis ^a  

^a UNIVERSITY OF MALAYA   (Malaysia)

Author keywords

China; Collectivism; Consumer behaviour; Consumers; Individual behaviour; National cultures

Indexed keywords

EID: 33749399893     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760610701869     Document Type: Article

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