Anytime versus only: Mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation

Journal of Marketing Research

Volumn 45, Issue 4, 2008, Pages 462-472

  Cheema, Amar ^a   Patrick, Vanessa M ^b  

^a WASHINGTON UNIVERSITY IN ST LOUIS   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

Construal level; Coupons; Framing; Mind sets; Rebates

Indexed keywords

EID: 49949113755     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.45.4.462     Document Type: Article

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