The climate for co-operation: Buyer-supplier beliefs and behavior

International Journal of Operations and Production Management

Volumn 28, Issue 9, 2008, Pages 875-898

  Johnston, David A ^a   Kristal, Mehmet Murat ^a  

^a YORK UNIVERSITY   (Canada)

Author keywords

Buyer seller relationships; Channel relationships; Cooperative marketing

Indexed keywords

EID: 49649098532     PISSN: 01443577     EISSN: None     Source Type: Journal    
DOI: 10.1108/01443570810895294     Document Type: Article

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