Marketing's lateral influence strategies and new product team comprehension in high-tech companies: A cross-national investigation

Industrial Marketing Management

Volumn 37, Issue 6, 2008, Pages 664-676

  Atuahene Gima, Kwaku ^a   De Luca, Luigi M ^b  

^a CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL   (China)

^b ASTON UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 49549113811     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.04.010     Document Type: Article

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