African culture and business markets: Implications for marketing practices

Journal of Business and Industrial Marketing

Volumn 23, Issue 6, 2008, Pages 374-383

  Darley, William K ^a   Blankson, Charles ^b  

^a MILLERSVILLE UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Africa; Culture; Marketing

Indexed keywords

EID: 49349103102     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620810894427     Document Type: Review

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