메뉴 건너뛰기




Volumn 23, Issue 4, 2003, Pages 81-97

Acculturation and the influence of ethnicity on market orientation of African and Caribbean companies in Britain

Author keywords

[No Author keywords available]

Indexed keywords

ETHNICITY; MARKET; SERVICE SECTOR;

EID: 0141751649     PISSN: 02642069     EISSN: None     Source Type: Journal    
DOI: 10.1080/02642060412331301022     Document Type: Article
Times cited : (7)

References (41)
  • 1
    • 0000357545 scopus 로고
    • Estimating non-response bias in mail surveys
    • Armstrong, J.S. and T.S. Overton, 1977, 'Estimating Non-response Bias in Mail Surveys', Journal of Marketing Research, Vol.14, No.3, pp.396-402
    • (1977) Journal of Marketing Research , vol.14 , Issue.3 , pp. 396-402
    • Armstrong, J.S.1    Overton, T.S.2
  • 3
    • 85131557765 scopus 로고
    • Comparative marketing: The first twenty-five years
    • Boddewyn, J., 1981, 'Comparative Marketing: The First Twenty-Five Years', Journal of International Business Studies, Vol.12, No.1, pp.61-79.
    • (1981) Journal of International Business Studies , vol.12 , Issue.1 , pp. 61-79
    • Boddewyn, J.1
  • 4
    • 0000003944 scopus 로고
    • The self-employment practices of immigrants
    • Borjas, G., 1986, 'The Self-Employment Practices of Immigrants', Journal of Human Resources, Vol.21, No.4, pp.487-506.
    • (1986) Journal of Human Resources , vol.21 , Issue.4 , pp. 487-506
    • Borjas, G.1
  • 5
    • 0009124025 scopus 로고
    • Marketing and the redefinition of ethnicity
    • Janeen Costa and Gary Bamossey (eds), Thousand Oaks, CA: Sage
    • Bouchet, D., 1995, 'Marketing and the Redefinition of Ethnicity', in Janeen Costa and Gary Bamossey (eds), Marketing in a Multicultural World, Thousand Oaks, CA: Sage, pp.68-104.
    • (1995) Marketing in a Multicultural World , pp. 68-104
    • Bouchet, D.1
  • 6
    • 84986107448 scopus 로고    scopus 로고
    • Ethnicity and consumer financial behaviour: A case study of British Asians in the pensions market
    • Burton, D., 1996, 'Ethnicity and Consumer Financial Behaviour: A Case Study of British Asians in the Pensions Market', International Journal of Bank Marketing, Vol.14, No.7, pp.21-31.
    • (1996) International Journal of Bank Marketing , vol.14 , Issue.7 , pp. 21-31
    • Burton, D.1
  • 7
    • 0040857239 scopus 로고
    • The African-American market: Community, growth and change
    • Campanelli, M., 1991, 'The African-American Market: Community, Growth and Change', Sales and Marketing Management, Vol.143, No.5, pp.75-81.
    • (1991) Sales and Marketing Management , vol.143 , Issue.5 , pp. 75-81
    • Campanelli, M.1
  • 8
    • 84968149332 scopus 로고
    • Continuous learning about markets
    • Day, G.S., 1994, 'Continuous Learning about Markets', California Management Review, Vol.36, No.4, pp.9-31.
    • (1994) California Management Review , vol.36 , Issue.4 , pp. 9-31
    • Day, G.S.1
  • 9
    • 0040218852 scopus 로고
    • Corporate culture, customer orientation, and innovativeness in Japanese firms: A quadrant analysis
    • Deshpande, R., J.U. Farley and F.E. Webster, 1993, 'Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrant Analysis', Journal of Marketing, Vol.57, No.1, pp.23-37.
    • (1993) Journal of Marketing , vol.57 , Issue.1 , pp. 23-37
    • Deshpande, R.1    Farley, J.U.2    Webster, F.E.3
  • 10
    • 0141654987 scopus 로고    scopus 로고
    • Losing the race
    • March
    • Dwek, R., 1997, 'Losing the Race', Marketing Business, March, pp.10-15.
    • (1997) Marketing Business , pp. 10-15
    • Dwek, R.1
  • 11
    • 0030427228 scopus 로고    scopus 로고
    • Ethnic and racial self-employment differences and possible explanations
    • Fairlie, R. and B. Meyer, 1996, 'Ethnic and Racial Self-Employment Differences and Possible Explanations', Journal of Human Resources, Vol.31, No.4, pp.757-93.
    • (1996) Journal of Human Resources , vol.31 , Issue.4 , pp. 757-793
    • Fairlie, R.1    Meyer, B.2
  • 13
    • 84888917975 scopus 로고
    • Liberatory postmodernism and the re-enchantment of consumption
    • Firat, F. and A. Venkatesh, 1995, 'Liberatory Postmodernism and the Re-enchantment of Consumption', Journal of Consumer Research, Vol.22, No.3, pp.239-67.
    • (1995) Journal of Consumer Research , vol.22 , Issue.3 , pp. 239-267
    • Firat, F.1    Venkatesh, A.2
  • 14
    • 0141766898 scopus 로고
    • Retailers target ethnic consumers
    • Fisher, C., 1991, 'Retailers Target Ethnic Consumers', Advertising Age, Vol.62, No.41, p.50.
    • (1991) Advertising Age , vol.62 , Issue.41 , pp. 50
    • Fisher, C.1
  • 15
    • 0027630926 scopus 로고
    • Building a learning organization
    • Garvin, D.A., 1993, 'Building a Learning Organization', Harvard Business Review, Vol.71, No.4, pp.78-91.
    • (1993) Harvard Business Review , vol.71 , Issue.4 , pp. 78-91
    • Garvin, D.A.1
  • 16
    • 79955694081 scopus 로고
    • Barriers and incentives in consumer acculturation
    • Gary J. Bamossy and W. Fred van Raaij (eds), Amsterdam: The Netherlands: Association for Consumer Research
    • Gronhaug, K, M. Gilly and L. Penaloza, 1992, 'Barriers and Incentives in Consumer Acculturation', in Gary J. Bamossy and W. Fred van Raaij (eds), 1992 Association for Consumer Research European Summer Conference Proceedings, Amsterdam: The Netherlands: Association for Consumer Research, pp.278-86.
    • (1992) 1992 Association for Consumer Research European Summer Conference Proceedings , pp. 278-286
    • Gronhaug, K.1    Gilly, M.2    Penaloza, L.3
  • 17
    • 0141766896 scopus 로고    scopus 로고
    • The organisational barriers to developing market orientation
    • Harris, L.C. 2000. 'The Organisational Barriers to Developing Market Orientation', European Journal of Marketing, Vol.34, No.5/6, pp.598-624.
    • (2000) European Journal of Marketing , vol.34 , Issue.5-6 , pp. 598-624
    • Harris, L.C.1
  • 18
    • 0141766899 scopus 로고
    • Multicultural marketing is opening new doors
    • Higgins, T., 1995, 'Multicultural Marketing is Opening New Doors', Milwaukee Business Journal, Vol.13, pp.11-25.
    • (1995) Milwaukee Business Journal , vol.13 , pp. 11-25
    • Higgins, T.1
  • 19
    • 21144463066 scopus 로고
    • Market orientation: Antecedents and consequences
    • Jaworski, B.J. and A.K. Kohli, 1993, 'Market Orientation: Antecedents and Consequences', Journal of Marketing, Vol.57, No.7, pp.53-70.
    • (1993) Journal of Marketing , vol.57 , Issue.7 , pp. 53-70
    • Jaworski, B.J.1    Kohli, A.K.2
  • 20
    • 0042876266 scopus 로고
    • The role of the bodega in a U.S. Puerto Rican community
    • Kaufman, C. and S. Hernandez, 1991, 'The Role of the Bodega in a U.S. Puerto Rican Community', Journal of Retailing, Vol.67, No.4, pp.375-96.
    • (1991) Journal of Retailing , vol.67 , Issue.4 , pp. 375-396
    • Kaufman, C.1    Hernandez, S.2
  • 21
    • 0003048219 scopus 로고
    • Market orientation: The construct, research propositions, and managerial implications
    • Kohli, A.K, and B.J. Jaworski, 1990, 'Market Orientation: The Construct, Research Propositions, and Managerial Implications', Journal of Marketing, Vol.54, No.2, pp.1-18.
    • (1990) Journal of Marketing , vol.54 , Issue.2 , pp. 1-18
    • Kohli, A.K.1    Jaworski, B.J.2
  • 22
    • 0141431950 scopus 로고    scopus 로고
    • A synthesis of contemporary market orientation perspectives
    • Lafferty, B. A. and G.T. Hult, 2001, 'A Synthesis of Contemporary Market Orientation Perspectives', European Journal of Marketing, Vol.35, No.1/2, pp.92-109.
    • (2001) European Journal of Marketing , vol.35 , Issue.1-2 , pp. 92-109
    • Lafferty, B.A.1    Hult, G.T.2
  • 24
    • 0002954788 scopus 로고
    • The effect of a market orientation on business profitability
    • Narver, J.D. and S.F. Slater, 1990, 'The Effect of a Market Orientation on Business Profitability', Journal of Marketing, Vol.54, No.4, pp.20-35.
    • (1990) Journal of Marketing , vol.54 , Issue.4 , pp. 20-35
    • Narver, J.D.1    Slater, S.F.2
  • 25
    • 0000647920 scopus 로고    scopus 로고
    • Additional thoughts on the measurements of market orientation: A comment on Deshpande and Farley
    • Narver, J.D. and S.F. Slater, 1998, 'Additional Thoughts on the Measurements of Market Orientation: A Comment on Deshpande and Farley', Journal of Market-Focused Management, Vol.2, No.3, pp.233-6.
    • (1998) Journal of Market-Focused Management , vol.2 , Issue.3 , pp. 233-236
    • Narver, J.D.1    Slater, S.F.2
  • 27
    • 0033432521 scopus 로고    scopus 로고
    • A new deal or new disadvantage? British ethnic minorities and government training
    • Ogbonna, E. and M. Noon, 1999, 'A New Deal or New Disadvantage? British Ethnic Minorities and Government Training', International Journal of Manpower, Vol.20, No.3-4, pp.165-78.
    • (1999) International Journal of Manpower , vol.20 , Issue.3-4 , pp. 165-178
    • Ogbonna, E.1    Noon, M.2
  • 28
    • 0010439308 scopus 로고    scopus 로고
    • London: Financial Times/Pitman
    • Omar, O., 1999, Retail Marketing, London: Financial Times/Pitman.
    • (1999) Retail Marketing
    • Omar, O.1
  • 29
    • 0141543621 scopus 로고    scopus 로고
    • Strategic collaboration: A beneficial retail marketing strategy for car manufacturers and dealers
    • Omar, O., 1998, 'Strategic Collaboration: A Beneficial Retail Marketing Strategy for Car Manufacturers and Dealers', Journal of Strategic Marketing, Vol.6, No.1, pp.65-78.
    • (1998) Journal of Strategic Marketing , vol.6 , Issue.1 , pp. 65-78
    • Omar, O.1
  • 31
    • 18444387811 scopus 로고
    • Immigrant consumers: Marketing and public policy implications
    • Penaloza, L., 1995, 'Immigrant Consumers: Marketing and Public Policy Implications', Journal of Public Policy and Marketing, Vol.14, No.1, pp.83-94.
    • (1995) Journal of Public Policy and Marketing , vol.14 , Issue.1 , pp. 83-94
    • Penaloza, L.1
  • 32
    • 18444414602 scopus 로고    scopus 로고
    • Marketer acculturation: The changer and the changed
    • Penaloza, L. and M. Gilly, 1999, 'Marketer Acculturation: The Changer and the Changed', Journal of Marketing, Vol.63, No.3, pp.84-104.
    • (1999) Journal of Marketing , vol.63 , Issue.3 , pp. 84-104
    • Penaloza, L.1    Gilly, M.2
  • 33
    • 0347052532 scopus 로고    scopus 로고
    • Market orientation and business performance: Some European evidence
    • Pitt, L., A. Caruana and P. Berthon, 1996, 'Market Orientation and Business Performance: Some European Evidence', International Marketing Review, Vol.13, No.1, pp.5-18.
    • (1996) International Marketing Review , vol.13 , Issue.1 , pp. 5-18
    • Pitt, L.1    Caruana, A.2    Berthon, P.3
  • 37
    • 21344497205 scopus 로고
    • Does competitive environment moderate the market orientation-performance relationship?
    • Slater, S. and J. Narver, 1994, 'Does Competitive Environment Moderate the Market Orientation-Performance Relationship?', Journal of Marketing, Vol.58, No.1, pp.46-55.
    • (1994) Journal of Marketing , vol.58 , Issue.1 , pp. 46-55
    • Slater, S.1    Narver, J.2
  • 38
    • 84992988776 scopus 로고
    • Market orientation and the learning organization
    • Slater, S. and J. Narver, 1995, 'Market Orientation and the Learning Organization', Journal of Marketing, Vol.59, No.3, pp.63-74.
    • (1995) Journal of Marketing , vol.59 , Issue.3 , pp. 63-74
    • Slater, S.1    Narver, J.2
  • 39
    • 0141431952 scopus 로고
    • Minority groups emerge as a major marketing wedge
    • May
    • Swenson, C., 1990, 'Minority Groups Emerge as a Major Marketing Wedge', Management Review, May, pp.24-6.
    • (1990) Management Review , pp. 24-26
    • Swenson, C.1
  • 40
    • 0001705563 scopus 로고
    • 'Does culture matter? A cross-cultural study of executives' choice, decisiveness, and risk adjustment in international marketing
    • Tse, D., K. Lee, I. Vertinsky and D. Wehrung, 1988, 'Does Culture Matter? A Cross-Cultural Study of Executives' Choice, Decisiveness, and Risk Adjustment in International Marketing, Journal of Marketing, Vol.52, No.4, pp.81-95.
    • (1988) Journal of Marketing , vol.52 , Issue.4 , pp. 81-95
    • Tse, D.1    Lee, K.2    Vertinsky, I.3    Wehrung, D.4
  • 41
    • 0002667763 scopus 로고
    • Consumer perception of price, quality and value: A means-end model and synthesis of evidence
    • Zeithaml, V., 1988, 'Consumer Perception of Price, Quality and Value: A Means-End Model and Synthesis of Evidence', Journal of Marketing, Vol.52, No.3, pp.2-22.
    • (1988) Journal of Marketing , vol.52 , Issue.3 , pp. 2-22
    • Zeithaml, V.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.