Project marketing to Africa: Lessons from the case of IVO Transmission Engineering and Ghana's national electrification scheme

Journal of Business and Industrial Marketing

Volumn 17, Issue 6, 2002, Pages 523-537

  Owusu, Richard Afriyie ^a  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

Business to business marketing; Ghana; Marketing; Networks; Projects

Indexed keywords

EID: 0442267960     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620210442857     Document Type: Article

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