Identity and strategy: How individual visions enable the design of a market strategy that works

Identity and Strategy: How Individual Visions Enable the Design of a Market Strategy that Works

Volumn , Issue , 2006, Pages

  Rughase, Olaf G ^a  

^a Zollverein School of Management and Design   (Germany)

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[No Author keywords available]

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EID: 48749106825     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Book

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