Charity brand personality: The relationship with giving behavior

Nonprofit and Voluntary Sector Quarterly

Volumn 37, Issue 3, 2008, Pages 468-491

  Sargeant, Adrian ^a   Ford, John B ^b   Hudson, Jane ^c  

^a INDIANA UNIVERSITY   (United States)

^b OLD DOMINION UNIVERSITY   (United States)

^c UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

Author keywords

Brand personality; Branding; Fundraising; Nonprofit marketing

Indexed keywords

EID: 48349118211     PISSN: 08997640     EISSN: None     Source Type: Journal    
DOI: 10.1177/0899764007310732     Document Type: Article

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