Competitive intelligence activity: Evidence from Greece

Marketing Intelligence and Planning

Volumn 23, Issue 7, 2005, Pages 659-669

  Priporas, Constantinos Vasilios ^a   Gatsoris, Lampros ^b   Zacharis, Vassilis ^a  

^a Athens Graduate School of Management   (Greece)

^b Neoset SAA   (Greece)

Author keywords

Competitive advantage; Greece; Marketing intelligence; Strategic planning

Indexed keywords

EID: 28844504258     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500510630195     Document Type: Article

References (38)

1. Aaby, N.E. and Discenza, R. (1995), "Strategic marketing and new product development: An integrated approach", Marketing Intelligence & Planning, Vol. 13 No. 9, pp. 30-5.
2. Attaway, C.M. (1998), "A review of issues related to gathering and assessing competitive intelligence", American Business Review, Vol. 16 No. 1, pp. 25-35.
3. Bernhardt, D. (1993), Perfectly Legal Competitor Intelligence. How to Get It, Use It, and Profit It from It, Pitman Publishing, London.
4. Chakravarthy, B. (1997), "A new strategy framework for coping with turbulence", Sloan Management Review, Vol. 38 No. 2, pp. 69-82.
5. Christy, R. and Wood, M. (1999), "Researching possibilities in marketing", Qualitative Market Research: An International Journal, Vol. 2 No. 3, pp. 189-96.
6. De Ruyter, K. and Scholl, N. (1998), "Positioning qualitative market research: Reflections from theory and practice", Qualitative Market Research: An International Journal, Vol. 1 No. 1, pp. 7-14.
7. Fleisher, C.S. (2004), "Competitive intelligence education: competencies, sources, and trends", The Information Management Journal, Vol. 56 No. 2, pp. 56-62.
8. Fuld, L.M. (1995), The New Competitor Intelligence. The Complete Resource for Finding, Analyzing and Using Information About Your Competitors, 2nd ed., Wiley, New York, NY.
9. Goodman, M. (1999), "The pursuit of value through qualitative market research", Qualitative Market Research: An International Journal, Vol. 2 No. 3, pp. 111-20.
10. Groom, R.J. and David, R.F. (2001), "Competitive intelligence activity among small firms", Advanced Management Journal, Vol. 66 No. 1, pp. 12-20.
11. Guimaraes, T. (2000), "The impact of competitive intelligence and IS support in changing small business organizations", Logistics Information Management, Vol. 13 No. 3, pp. 117-25.
12. Hannula, M. and Pirttimaki, V. (2003), "Business intelligence empirical study on the top 50 Finnish companies", American Academy of Business, Vol. 2 No. 2, pp. 593-9.
13. Heath, R.P. (1996), "Competitive intelligence", American Demographics, July/August, pp. 53-9.
14. Hewitt-Dundas, N., McFerran, B. and Roper, S. (1997), "Competitor knowledge among small firms: A pilot examination of fast growing Northern Ireland companies", International Small Business Journal, Vol. 15 No. 2, pp. 76-82.
15. Johns, N. and Ross-Lee, D. (1998), Research Methods in Service Industry, Cassell, London.
16. Kahaner, L. (1997), Competitive Intelligence. How to Gather, Analyze and Use Information to Move Your Business to the Top, Touchstone, New York, NY.
17. King, M. (1997), "Corporations take snooping mainstream", Indianapolis Business Journal, Vol. 17 No. 2, pp. 1-4.
18. Kotler, P. (1997), Marketing Management. Analyzing, Planning, Implementation and Control, 7th ed., Prentice-Hall, Upper Saddle River, NJ.
19. McGonagle, J.J. and Vella, C.M. (2002), "A case for competitive intelligence", Information Management Journal, Vol. 36 No. 4, pp. 35-40.
20. McGonagle, J.J. Jr and Vella, C.M. (2004), "Competitive intelligence in action", The Information Management Journal, Vol. 38 No. 2, pp. 64-8.
21. Malhotra, N.K. (1996), Market Research. An Applied Orientation, Prentice-Hall, Englewood Cliffs, NJ.
22. Mellow, C. (1989), "The best source of competitive intelligence", Sales & Marketing Management, Vol. 141 No. 15, pp. 24-9.
23. Myburgh, S. (2004), "Competitive intelligence: Bridging organizational boundaries", The Information Management Journal, Vol. 38 No. 2, pp. 46-55.
24. Palmerino, M. (1999), "Take a qualitative approach to qualitative research", Marketing News, Vol. 33 No. 12, pp. 35-6.
25. Persidis, A. (2003), "Corporate intelligence in a corporately intelligent world", Journal of Competitive Intelligence and Management, Vol. 1 No. 2, pp. 87-99.
26. Porter, M.E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors, The Free Press, New York, NY.
27. Prescott, J.E. (1995), "The evolution of competitive intelligence", International Review of Strategic Management, Vol. 6, pp. 71-90.
28. Raymond, L. (2003), "Globalization, the knowledge economy, and competitiveness: A business intelligence framework for the development SMES", Journal of American Academy of Business, Vol. 3 Nos 1/2, pp. 260-9.
29. Seidman, I. (1998), Interviewing as Qualitative Research. A Guide for Researching in Education and the Social Sciences, Teachers College Press, New York, NY.
30. Shermach, K. (1995), "Study much, talk little, action on competitor intelligence", Marketing News, 28 August, p. 40.
31. Simkin, L. and Cheng, A. (1997), "Understanding competitive strategies: The practitioners-academic gap", Marketing Intelligence & Planning, Vol. 15 No. 3, pp. 124-34.
32. Vedder, G.R. and Guynes, C.S. (2000/2001), "A study of competitive intelligence practices in organizations", The Journal of Computer Information Systems, Vol. 41 No. 2, pp. 36-9.
33. Walle, H.A. (1999), "From marketing research to competitive intelligence: Useful generalization loss of focus?", Management Decision, Vol. 37 No. 6, pp. 51-2.
34. Wee Tan Tsu, T. (2001), "The use of marketing research and intelligence in strategic planning: Key issues and future trends", Marketing Intelligence & Planning, Vol. 19 No. 4, pp. 245-53.
35. Wheelen, T.L. and Hunger, J.D. (1998), "Strategic management and business policy", Entering 21st Century Global Society, 6th ed., Addison-Wesley, Reading, MA.
36. White, D. (1998), "Competitive intelligence", Work Study, Vol. 47 No. 7, pp. 248-50.
37. Wright, S., McNidder, S. and Pickton, D. (1999), They've Done What? Competitor Intelligence for the Smaller Enterprise, De Montfort University, Leicester.
38. Wright, S., Pickton, W.D. and Callow, J. (2002), "Competitive intelligence in UK firms: A typology", Marketing Intelligence & Planning, Vol. 20 No. 6, pp. 349-60.