Managing market intelligence: An Asian marketing research perspective

Marketing Intelligence & Planning

Volumn 17, Issue 6, 1999, Pages 298-306

  Tsu Wee Tan, Thomas ^a   Ahmed, Zafar U ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Decision making; Market intelligence; Marketing research; Strategic management; SWOT analysis

Indexed keywords

EID: 84986104578     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509910293124     Document Type: Article

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