On the cross-national generalisability and equivalence of advertising response scales developed in the usa

International Journal of Advertising

Volumn 21, Issue 3, 2002, Pages 323-343

  Ewing, Michael T ^a   Caruana, Albert ^b   Zinkhan, George M ^c  

^a MONASH UNIVERSITY   (Australia)

^b UNIVERSITY OF MALTA   (Malta)

^c UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4744360792     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2002.11104935     Document Type: Article

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