-
1
-
-
0039491492
-
Differences in Attitudes Toward Nudity in Advertising
-
January
-
Alexander, M. Wayne and Ben Judd, Jr. (1986), "Differences in Attitudes Toward Nudity in Advertising,” Psychology: A Quarterly Journal of Human Behavior, 23 (January), 27-29.
-
(1986)
Psychology: A Quarterly Journal of Human Behavior
, vol.23
, pp. 27-29
-
-
Alexander, M.W.1
Judd, B.2
-
2
-
-
0000154771
-
Salesforce Performance and Satisfaction as a Function of Individual Difference, Interpersonal, and Situational Factors
-
November
-
Bagozzi, Richard D. (1978), “Salesforce Performance and Satisfaction as a Function of Individual Difference, Interpersonal, and Situational Factors,” Journal of Marketing Research, 15 (November), 517-531.
-
(1978)
Journal of Marketing Research
, vol.15
, pp. 517-531
-
-
Bagozzi, R.D.1
-
4
-
-
84934453569
-
Controlling Sex and Decency in Advertising Around the World
-
December
-
Boddewyn, Jean J. (1991), “Controlling Sex and Decency in Advertising Around the World,” Journal of Advertising, 20 (December), 26-35.
-
(1991)
Journal of Advertising
, vol.20
, pp. 26-35
-
-
Boddewyn, J.J.1
-
5
-
-
0002630545
-
The Manifest Content of Pornography
-
Dolf Zillman and Jennings Bryant, editors, Hillsdate, JN: Lawrence Erlbaum Associates
-
Brown, Dan and Jennings Bryant (1989), “The Manifest Content of Pornography,” in Pornography: Research Advances and Policy Considerations, Dolf Zillman and Jennings Bryant, editors, Hillsdate, JN: Lawrence Erlbaum Associates, 363-385.
-
(1989)
Research Advances and Policy Considerations
, pp. 363-385
-
-
Brown, D.1
Bryant, J.2
-
6
-
-
0000728591
-
An Assessment of the Mall Intercept as a Data Collection Method
-
May
-
Bush, Alan J. and Joseph F. Hair, Jr. (1985), ‘An Assessment of the Mall Intercept as a Data Collection Method,” Journal of Marketing Research, 22 (May), 158-167.
-
(1985)
Journal of Marketing Research
, vol.22
, pp. 158-167
-
-
Bush, A.J.1
Hair, J.F.2
-
9
-
-
0002489229
-
A Contingency Framework for Understanding Ethical Decision Making in Marketing
-
Summer
-
Ferrell, O. C. and Larry Gresham (1985), “A Contingency Framework for Understanding Ethical Decision Making in Marketing,” Journal of Marketing, 49 (Summer), 87-96.
-
(1985)
Journal of Marketing
, vol.49
, pp. 87-96
-
-
Ferrell, O.C.1
Gresham, L.2
-
10
-
-
0040067895
-
Differing Reactions to Female Role Portrayals in Advertising
-
September/October
-
Ford, John B. and Michael S. LaTour (1993), “Differing Reactions to Female Role Portrayals in Advertising,” Journal of Advertising Research, 33 (September/October), 43-52.
-
(1993)
Journal of Advertising Research
, vol.33
, pp. 43-52
-
-
Ford, J.B.1
Latour, M.S.2
-
11
-
-
0010916056
-
Contemporary Womens Evaluation of Female Role Portrayals in Advertising,”
-
Winter
-
Ford, John B., Michael S. LaTour, and William J. Lundstrom (1991), “Contemporary Women’s Evaluation of Female Role Portrayals in Advertising,” Journal of Consumer Marketing, 8 (Winter), 15-28.
-
(1991)
Journal of Consumer Marketing
, vol.8
, pp. 15-28
-
-
Ford, J.B.1
Latour, M.S.2
Lundstrom, W.J.3
-
12
-
-
51249170696
-
Cognitive Consistency of Marketing Managers in Ethical Situations
-
Summer
-
Fraedrich, John and O. C. Ferrell (1992), “Cognitive Consistency of Marketing Managers in Ethical Situations,” Journal of the Academy of Marketing Science, 20 (Summer), 245-252.
-
(1992)
Journal of the Academy of Marketing Science
, vol.20
, pp. 245-252
-
-
Fraedrich, J.1
Ferrell, O.C.2
-
13
-
-
84884881632
-
Ethics, Englewood Cliffs
-
Prentice- Hall, Inc
-
Frankena, William (1963), Ethics, Englewood Cliffs, NJ: Prentice- Hall, Inc.
-
(1963)
NJ
-
-
Frankena, W.1
-
14
-
-
0003055816
-
Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States
-
April
-
Gilly, Mary C. (1988), "Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States,” Journal of Marketing, 52 (April), 75-85.
-
(1988)
Journal of Marketing
, vol.52
, pp. 75-85
-
-
Gilly, M.C.1
-
15
-
-
78651395248
-
The Production, Marketing, and Consumption of Sexually Explicit Material in Our Sexually Conflicted Society: A Public Policy Dilemma
-
Fall
-
Gould, Stephen J. (1992), "The Production, Marketing, and Consumption of Sexually Explicit Material in Our Sexually Conflicted Society: A Public Policy Dilemma," Journal of Public Policy & Marketing, 11 (Fall), 135-148.
-
(1992)
Journal of Public Policy & Marketing
, vol.11
, pp. 135-148
-
-
Gould, S.J.1
-
16
-
-
0042226724
-
Sexuality and Ethics in Advertising: A Framework and Research Agenda
-
forthcoming
-
Gould, Stephen J. (1994), ‘Sexuality and Ethics in Advertising: A Framework and Research Agenda,” Journal of Advertising, forthcoming.
-
(1994)
Journal of Advertising
-
-
Gould, S.J.1
-
17
-
-
0003056442
-
Fear Appeals in Print Advertising: An Analysis of Arousal and Ad Response
-
June
-
Henthome, Tony L., Michael S. LaTour, and Rajan Nataraajan (1993), “Fear Appeals in Print Advertising: An Analysis of Arousal and Ad Response,” Journal of Advertising, 22 (June), 59-69.
-
(1993)
Journal of Advertising
, vol.22
, pp. 59-69
-
-
Henthome, T.L.1
Latour, M.S.2
Nataraajan, R.3
-
18
-
-
84970109540
-
A General Theory of Marketing Ethics
-
Spring
-
Hunt, Shelby D. and Scott Vitell (1986), “A General Theory of Marketing Ethics,” Journal of Macromarketing, 6 (Spring), 516.
-
(1986)
Journal of Macromarketing
, vol.6
, pp. 516
-
-
Hunt, S.D.1
Vitell, S.2
-
19
-
-
84952572137
-
-
2nd ed. New York: Holt, Rinehart and Winston, Inc
-
Kerlinger, Fred N. (1973), Foundations of Behavioral Research, 2nd ed. New York: Holt, Rinehart and Winston, Inc.
-
(1973)
-
-
Kerlinger, F.N.1
-
20
-
-
0002974358
-
Female Nudity in Print Advertising: An Analysis of Gender Differences in Arousal and Ad Response
-
Spring
-
LaTour, Michael S. (1990), “Female Nudity in Print Advertising: An Analysis of Gender Differences in Arousal and Ad Response,” Psychology and Marketing, 7 (Spring), 65-81.
-
(1990)
Psychology and Marketing
, vol.7
, pp. 65-81
-
-
Latour, M.S.1
-
21
-
-
84950100729
-
Female Nudity: Attitudes Toward the Ad and the Brand, and Implications for Advertising Strategy
-
LaTour, Michael S. and Tony L. Henthome (1993), “Female Nudity: Attitudes Toward the Ad and the Brand, and Implications for Advertising Strategy,” Journal of Consumer Marketing, 10 (3), 25-32.
-
(1993)
Journal of Consumer Marketing
, vol.10
, Issue.3
, pp. 25-32
-
-
Latour, M.S.1
Henthome, T.L.2
-
22
-
-
0002118618
-
Female Nudity, Arousal, and Ad Response: An Experimental Investigation
-
December
-
LaTour, Michael S., Robert E. Pitts, and David C. Snook-Luther (1990), “Female Nudity, Arousal, and Ad Response: An Experimental Investigation,” Journal of Advertising, 19 (December), 51-62.
-
(1990)
Journal of Advertising
, vol.19
, pp. 51-62
-
-
Latour, M.S.1
Pitts, R.E.2
Snook-Luther, D.C.3
-
23
-
-
84950095600
-
Sexy or Sexist? Recent Ads Spark Debate
-
September 30
-
Lipman, Joanne (1991), “Sexy or Sexist? Recent Ads Spark Debate,” The Wall Street Journal, 218 (September 30), Bl.
-
(1991)
The Wall Street Journal
, vol.218
-
-
Lipman, J.1
-
24
-
-
84952506193
-
No Sex, Please; Were Censors,"
-
March 16
-
Miller, Cyndee (1992a), “No Sex, Please; We’re Censors," Marketing News, 26 (March 16), 1, 17.
-
(1992)
Marketing News
, vol.26
, Issue.1
, pp. 17
-
-
Miller, C.1
-
25
-
-
0040616403
-
Publisher Says Sexy Ads Are OK, But Sexist Ones Will Sink SaleB
-
November 23
-
Miller, Cyndee (1992b), “Publisher Says Sexy Ads Are OK, But Sexist Ones Will Sink SaleB,” Marketing News, 26 (November 23), 8-9.
-
(1992)
Marketing News
, vol.26
, pp. 8-9
-
-
Miller, C.1
-
27
-
-
0000999017
-
Marketing Ethics: A Review with Implications for Managers, Educators and Researchers
-
Chicago: American Marketing Association
-
Murphy, Patrick and Gene R. Laczniak (1981), “Marketing Ethics: A Review with Implications for Managers, Educators and Researchers,” in Review of Marketing 1981, Chicago: American Marketing Association, 251-266.
-
(1981)
Review of Marketing
, vol.1981
, pp. 251-266
-
-
Murphy, P.1
Laczniak, G.R.2
-
28
-
-
0001456228
-
Length-Biased Sampling in Mall Intercept Surveys
-
November
-
Nowell, Clifford and Linda R. Stanley (1991), ‘Length-Biased Sampling in Mall Intercept Surveys,” Journal of Marketing Research, 28 (November), 475-479.
-
(1991)
Journal of Marketing Research
, vol.28
, pp. 475-479
-
-
Nowell, C.1
Stanley, L.R.2
-
29
-
-
0003528130
-
-
New York: McGraw- Hill Book Company
-
Nunnally, Jim C. (1967), Psychometric Theory, New York: McGraw- Hill Book Company.
-
(1967)
Psychometric Theory
-
-
Nunnally, J.C.1
-
30
-
-
0043228918
-
Teaching Americans to Consume: A ReAppraisal of Advertising as a Social Force
-
Kim B. Rotzoll, ed., Urbana, IL: University of Illinois Press
-
Pease, Otis A. (1980), "Teaching Americans to Consume: A ReAppraisal of Advertising as a Social Force,” in Advertising and the Public, Kim B. Rotzoll, ed., Urbana, IL: University of Illinois Press, 1-15.
-
(1980)
Advertising and the Public
, pp. 1-15
-
-
Pease, O.A.1
-
31
-
-
0042727647
-
The Romantic Sell
-
August
-
Piirto, Rebecca (1989), “The Romantic Sell,” American Demographics, 11 (August), 38-41.
-
(1989)
American Demographics
, vol.11
, pp. 38-41
-
-
Piirto, R.1
-
32
-
-
34250090479
-
Some Initial Steps Toward Improving the Measurement of Ethical Evaluations of Marketing Activities
-
July
-
Reidenbach, R. E. and D. P. Robin (1988), “Some Initial Steps Toward Improving the Measurement of Ethical Evaluations of Marketing Activities,” Journal of Business Ethics, 7 (July), 871-879.
-
(1988)
Journal of Business Ethics
, vol.7
, pp. 871-879
-
-
Reidenbach, R.E.1
Robin, D.P.2
-
33
-
-
0000805916
-
Toward the Development of a Multidimensional Scale for Improving Evaluations of Business Ethics
-
August
-
Reidenbach, R. E. and D. P. Robin (1990), “Toward the Development of a Multidimensional Scale for Improving Evaluations of Business Ethics,” Journal of Business Ethics, 9 (August), 639-653.
-
(1990)
Journal of Business Ethics
, vol.9
, pp. 639-653
-
-
Reidenbach, R.E.1
Robin, D.P.2
-
34
-
-
51249178469
-
An Application and Extension of a Multidimensional Ethics Scale to Selected Marketing Practices and Marketing Groups
-
Spring
-
Reidenbach, R. Eric, Donald P. Robin, and Lyndon Dawson (1991), “An Application and Extension of a Multidimensional Ethics Scale to Selected Marketing Practices and Marketing Groups,” Journal of the Academy of Marketing Science, 19 (Spring), 8392.
-
(1991)
Journal of the Academy of Marketing Science
, vol.19
, pp. 8392
-
-
Reidenbach, R.E.1
Robin, D.P.2
Dawson, L.3
-
35
-
-
0347415994
-
Demographic and Cognitive Factors Influencing Viewers Evaluations of’Sexy’ Advertisements,”
-
William L. Wilkie, ed., Miami: Association for Consumer Research
-
Sciglimpaglia, Donald, Michael A. Belch, and Richard F. Cain (1979), “Demographic and Cognitive Factors Influencing Viewers’ Evaluations of’Sexy’ Advertisements,” in Advances in Consumer Research, Vol. 6, William L. Wilkie, ed., Miami: Association for Consumer Research, 62-65.
-
(1979)
Advances in Consumer Research
, vol.6
, pp. 62-65
-
-
Sciglimpaglia, D.1
Belch, M.A.2
Cain, R.F.3
-
36
-
-
0002332631
-
The Effects of Sexual and Non-Sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness
-
March
-
Severn, Jessica, George E. Belch, and Michael A. Belch (1990), “The Effects of Sexual and Non-Sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness,” Journal of Advertising, 19 (March), 14-22.
-
(1990)
Journal of Advertising
, vol.19
, pp. 14-22
-
-
Severn, J.1
Belch, G.E.2
Belch, M.A.3
-
37
-
-
0000835508
-
On Measuring Ethical Judgements
-
December
-
Skipper, Robert and Michael R. Hyman (1993), “On Measuring Ethical Judgements,” Journal of Business Ethics, 12 (December), 535-545.
-
(1993)
Journal of Business Ethics
, vol.12
, pp. 535-545
-
-
Skipper, R.1
Hyman, M.R.2
-
38
-
-
84972613662
-
Taking It Off: Are Models in Magazine Ads Wearing Less?
-
Winter
-
Soley, Lawrence and Leonard Reid (1988), “Taking It Off: Are Models in Magazine Ads Wearing Less?” Journalism Quarterly, 65 (Winter), 960-966.
-
(1988)
Journalism Quarterly
, vol.65
, pp. 960-966
-
-
Soley, L.1
Reid, L.2
-
39
-
-
0010098641
-
Ethical Judgments About Wartime Ads Depicting Combat
-
September
-
Tansey, Richard, Michael R. Hyman, and Gene Brown (1992), “Ethical Judgments About Wartime Ads Depicting Combat," Journal of Advertising, 21 (September), 57-74.
-
(1992)
Journal of Advertising
, vol.21
, pp. 57-74
-
-
Tansey, R.1
Hyman, M.R.2
Brown, G.3
-
40
-
-
1542453837
-
Sex Appeal in Advertising Revisited: Validation of a Typology
-
John D. Leckenby, ed., Austin, TX: University of Texas at Austin
-
Tinkham, Spencer F. and Leonard N. Reid (1988), “Sex Appeal in Advertising Revisited: Validation of a Typology,” in Proceedings of the American Academy of Advertising, John D. Leckenby, ed., Austin, TX: University of Texas at Austin, 118-123.
-
(1988)
Proceedings of the American Academy of Advertising
, pp. 118-123
-
-
Tinkham, S.F.1
Reid, L.N.2
-
41
-
-
0001381991
-
MBAs Changing Attitudes Toward Marketing Dilemmas: 1981-1987,”
-
August
-
Zinkhan, George M., Michael Bisesi, and Mary Jane Saxton (1989), “MBAs’ Changing Attitudes Toward Marketing Dilemmas: 1981-1987,” Journal of Business Ethics, 8 (August), 963-974.
-
(1989)
Journal of Business Ethics
, vol.8
, pp. 963-974
-
-
Zinkhan, G.M.1
Bisesi, M.2
Saxton, M.J.3
|