e-CRM in SMEs: An exploratory study in Northern Ireland

Marketing Intelligence and Planning

Volumn 26, Issue 4, 2008, Pages 385-404

  Harrigan, Paul ^a   Ramsey, Elaine ^a   Ibbotson, Patrick ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Communication technologies; Customer relations; Internet; Northern Ireland; Small to medium sized enterprises

Indexed keywords

EID: 44949092671     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500810879296     Document Type: Article

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