Exploring efforts to engender on-line trust

International Journal of Entrepreneurial Behaviour & Research

Volumn 9, Issue 3, 2003, Pages 93-110

  Durkan, Paula ^a   Durkin, Mark ^a   Gillen, Jenny ^b  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b Target Dry Ltd   (United Kingdom)

Author keywords

Branding; Entrepreneurship; Internet; Online computing; Small firms; Trust

Indexed keywords

EID: 20444446869     PISSN: 13552554     EISSN: None     Source Type: Journal    
DOI: 10.1108/13552550310476184     Document Type: Article

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