White consumer response to asian models in advertising

Journal of Consumer Marketing

Volumn 9, Issue 2, 1992, Pages 17-23

  Cohen, Judy ^a  

^a Rider College in Lawrenceville ^*  (United States)

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EID: 0040064859     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769210036999     Document Type: Article

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