Exploring the differences between accountants and marketers in terms of information sharing

Marketing Intelligence and Planning

Volumn 26, Issue 3, 2008, Pages 316-329

  Barker, Tansu ^a  

^a BROCK UNIVERSITY   (Canada)

Author keywords

Accountants; Canada; Customer satisfaction; Information management; Information strategy

Indexed keywords

EID: 43149094437     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500810871357     Document Type: Article

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