SCOPUS 정보 검색 플랫폼

Volumn , Issue , 2015, Pages 199-203

Differences in Information Characteristics for Information Shared During Successful and Unsuccessful New Product Development

Author keywords

Functional Area; Information Characteristic; Market Research; Product Development; Product Innovation

Indexed keywords

EID: 43149095763 PISSN: 23636165 EISSN: 23636173 Source Type: Book Series
DOI: 10.1007/978-3-319-13141-2_78 Document Type: Chapter

Times cited : (2)

References (9)

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- Journal of Marketing Research, XXIV
- Deshpande, R., and Zaltman, G. (1987). A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms. Journal of Marketing Research, XXIV, 114-118.
- (1987) A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms , pp. 114-118
- Deshpande, R.¹ Zaltman, G.²

2
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- San Francisco: Jossey-Bass Inc
- Gunn, T.G. (1991 ). Increasing Competitiveness Through World-Class Manufacturing. In R.H. Kilmann, I. Kilmann, and Associates, (Eds.), Making Organizations Work (76-107). San Francisco: Jossey-Bass Inc.
- (1991) ). Increasing Competitiveness through World-Class Manufacturing. in R.H. Kilmann, I. Kilmann, and Associates, (Eds.), Making Organizations Work , pp. 76-107
- Gunn, T.G.¹

3
- 0002511933
- A Model for Studying R&D-Marketing Interface in the Product Innovation Process
- Gupta, A., Raj, S.P., and Wilemon, D. (1986). A Model for Studying R&D-Marketing Interface in the Product Innovation Process. Journal of Marketing, 50, 7-17.
- (1986) Journal of Marketing , vol.50 , pp. 7-17
- Gupta, A.¹ Raj, S.P.² Wilemon, D.³

4
- 0001157110
- Effects of Organizational Structure of Marketing Planning on Credibility and Utilization of Plan Output
- John, G., and Martin, J. (1984). Effects of Organizational Structure of Marketing Planning on Credibility and Utilization of Plan Output. Journal of Marketing Research, XXI, 170-183.
- (1984) Journal of Marketing Research , vol.21 , pp. 170-183
- John, G.¹ Martin, J.²

5
- 21144464717
- A Model of Marketing Knowledge Use Within Firms
- Menon, A., and Varadarajan, R. (1992). A Model of Marketing Knowledge Use Within Firms. Journal of Marketing, 56, 53-71.
- (1992) Journal of Marketing , vol.56 , pp. 53-71
- Menon, A.¹ Varadarajan, R.²

6
- 44949288360
- An Analysis of the Use of Extrafunctionallnfor-mation by R&D and Marketing Personnel: A Review and Model
- Moenaert, R.K., and Souder, W.E. (1990). An Analysis of the Use of Extrafunctionallnfor-mation by R&D and Marketing Personnel: A Review and Model. Journal of Product Innovation Management, 7, 213-229.
- (1990) Journal of Product Innovation Management , vol.7 , pp. 213-229
- Moenaert, R.K.¹ Souder, W.E.²

7
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- Factors Affecting Trust in Market Research Relationships
- Moorman, C., Deshpande, R., and Zaltman, G. (1993). Factors Affecting Trust in Market Research Relationships. Journal of Marketing, 57, 81-101.
- (1993) Journal of Marketing , vol.57 , pp. 81-101
- Moorman, C.¹ Deshpande, R.² Zaltman, G.³

8
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- New York: Random House
- Schrage, M. (1990). Shared Minds. New York: Random House.
- (1990) Shared Minds
- Schrage, M.¹

9
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- Rigor and Practical Usefulness of Research in Strategic Management
- Shrivastava, P. (1987). Rigor and Practical Usefulness of Research in Strategic Management. Strategic Management Journal, 8, 77-92.
- (1987) Strategic Management Journal , vol.8 , pp. 77-92
- Shrivastava, P.¹

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.