Determinants of salesforce effectiveness: perceptions of field managers versus senior sales executives

Marketing Intelligence & Planning

Volumn 15, Issue 6, 1997, Pages 258-264

  Tansu Barker, A ^a  

^a BROCK UNIVERSITY   (Canada)

Author keywords

Canada; Managers; Sales methods; Sales training; Salesforce; Teamwork

Indexed keywords

EID: 84986156138     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509710184839     Document Type: Article

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