The semiotic paradigm on meaning in the marketplace

Handbook of Qualitative Research Methods in Marketing

Volumn , Issue , 2006, Pages 31-45

  Mick, David Glen ^a   Oswald, Laura R ^b  

^a UNIVERSITY OF VIRGINIA   (United States)

^b ESSEC BUSINESS SCHOOL   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84891017849     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781847204127.00009     Document Type: Chapter

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