The impact of advertising on consumer price sensitivity in experience goods markets

Quantitative Marketing and Economics

Volumn 6, Issue 2, 2008, Pages 139-176

  Erdem, Tülin ^a   Keane, Michael P ^b,c   Sun, Baohong ^d  

^a NEW YORK UNIVERSITY   (United States)

^b UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^c ARIZONA STATE UNIVERSITY   (United States)

^d CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Advertising; Brand choice; Consumer price sensitivity

Indexed keywords

EID: 41549162041     PISSN: 15707156     EISSN: 1573711X     Source Type: Journal    
DOI: 10.1007/s11129-007-9020-x     Document Type: Article

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