The theory of the niche and spending on mass media: The case of the "video revolution"

Journal of Media Economics

Volumn 10, Issue 3, 1997, Pages 33-43

  Dimmick, John ^a  

^a OHIO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031481239     PISSN: 08997764     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327736me1003_3     Document Type: Article

References (26)

1. Albarran, A. B. (1996). Media economics: Understanding markets industries and concepts. Ames: Iowa State University Press.
2. Albarran, A. B., & Dimmick, J. (1993). An assessment of utility and superiority in the video entertainment industries. The Journal of Media Economics. 6(2), 45-51.
3. Atkin, D., & Litman, B. (1986). Network TV programming: Economics, audiences and the ratings game, 1971-1986. Journal of Communication, 56(3), 32-50.
4. Busterna, J. (1988). Concentration and the industrial organization model. In R. Picard, M. McCombs, J. Winter, & S. Lacy (Eds.), Press concentration and monopoly (pp. 35-53). Norwood, NJ: Ablex.
5. Cooper, R. (1996). The status and future of audience duplication research: An assessment of ratings-based theories of audience behavior. Journal of Broadcasting and Electronic Media, 40, 96-111.
6. Demers, D. (1994). Relative constancy hypothesis, structural pluralism, and national advertising expenditures. The Journal of Media Economics, 7(4), 31-48.
7. Dimmick, J. (1993). Ecology, economics and gratification utilities. In A. Alexander, I. Owers, & R. Carveth (Eds.), Media economics: Theory and practice (pp. 135-156). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
8. Dimmick, J., Patterson, S., & Albarran, A. (1992). Competition between cable and broadcast industries: A niche analysis. The Journal of Media Economics, 5(1), 13-30.
9. Dimmick, J., & Rothenbuhler, E. (1983, March). The niche: Competitive superiority and dominance among media industries. Paper presented to the 5th Annual Conference on Culture and Communication, Philadelphia.
10. Dimmick, J., & Rothenbuhler, E. (1984a). Competitive displacement in the communication industries: New media in old environments. In R. Rice and Associates (Eds.), The new media (pp. 287-304). Beverly Hills: Sage.
11. Dimmick, J., & Rothenbuhler, E. (1984b). Quantifying competition among media industries. Journal of Communication, 34(1), 103-119.
12. Dominick, J., & Pearce, M. (1975). Trends in network prime-time programming, 1953-1974. Journal of Communication, 26, 70-80.
13. Glascock, J. (1993). Effect of cable television on advertiser and consumer spending on mass media, 1978-1990. Journalism Quarterly, 70(3), 509-517.
14. Lazarsfeld, P. (1940). Radio and the printed page. New York: Duell, Sloan and Pearce.
15. McCombs, M. (1972). Mass media in the marketplace. Journalism Monographs, 24.
16. McCombs, M., & Eyal, C. (1980). Spending on mass media. Journal of Communication, 30(1), 153-158.
17. McDonald, D., & Schechter, R. (1988). Audience role in the evolution of fictional television content. Journal of Broadcasting and Electronic Media, 32, 61-71.
18. Peterson, R., & Berger, D. (1975). Cycles in symbol production: The case of popular music. American Sociological Review, 40, 158-173.
19. Picard, R. (1989). Media economics: Concepts and issues. Newbury Park, CA: Sage.
20. San Augustine, A., & Foley, F. (1975). How large advertisers set budgets. Journal of Advertising Research, 15, 11-15.
21. Son, J., & McCombs, M. (1993). A look at the constancy principle under changing market conditions. Journal of Media Economics, 6(2), 23-36.
22. Tiedge, J., & Ksobiech, K. (1986). The "lead-in" strategy for prime-time TV: Does it increase the audience? Journal of Broadcasting and Electronic Media, 36, 51-63.
23. Wakshlag, J., & Adams, W. (1985). Trends in program variety and the prime-time access rule. Journal of Broadcasting and Electronic Media, 29, 23-34.
24. Walker, J. (1988). Inheritance effects in the new media environment. Journal of Broadcasting and Electronic Media, 32, 391-401.
25. Wood, W. (1986). Consumer spending on the mass media: The principle of relative constancy reconsidered. Journal of Communication, 36(2), 39-51.
26. Wood, W., & O'Hare, S. (1991). Paying for the video revolution: Consumer spending on the mass media. Journal of Communication, 41(1), 24-30.