Relative constancy of advertising spending: A cross-national examination of advertising expenditures and their determinants

Gazette

Volumn 67, Issue 4, 2005, Pages 339-357

  Chang, Byeng Hee ^a   Chan Olmsted, Sylvia M ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

Advertising expenditures; Economic freedom; Foreign direct investment; Gross domestic product; Press freedom; Principle of relative constancy

Indexed keywords

EID: 29044435166     PISSN: 00165492     EISSN: None     Source Type: Journal    
DOI: 10.1177/0016549205054283     Document Type: Review

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