Advertising agencies reduce reliance on newspaper ads

Newspaper Research Journal

Volumn 22, Issue 2, 2001, Pages 51-65

  Maxwell, Ann ^a   Wanta, Wayne ^b  

^a UNIVERSITY OF OREGON   (United States)

^b UNIVERSITY OF MISSOURI   (United States)

Author keywords

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EID: 41549150102     PISSN: 07395329     EISSN: 23764791     Source Type: Journal    
DOI: 10.1177/073953290102200205     Document Type: Article

References (21)

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