Local advertising decision makers' perceptions of media effectiveness and substitutability

Journal of Media Economics

Volumn 18, Issue 1, 2005, Pages 35-53

  Reid, Leonard N ^a   King, Karen Whitehill ^a   Martin, Hugh J ^a   Soh, Hyeonjin ^a  

^a UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 12944289524     PISSN: 08997764     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327736me1801_3     Document Type: Review

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