Advertising, its determinants, and market structure

Review of Industrial Organization

Volumn 21, Issue 1, 2002, Pages 89-101

  Lee, Chang Yang ^a  

^a Korea Advanced Institute of Science and Technology   (South Korea)

Author keywords

Advertising competence; Consumer preference; Dorfman Steiner theorem; Inverted U hypothesis; Market concentration

Indexed keywords

ADVERTISING; INDUSTRIAL PERFORMANCE; MANUFACTURING; MARKET CONDITIONS; PROFITABILITY;

KOREA;

EID: 0036324413     PISSN: 0889938X     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1016020026207     Document Type: Article

References (24)

1. Specification and testing the profit-concentration relationship in Australian manufacturing
2. The influence of market structure on industry advertising intensity
3. Concentration and advertising in consumer and producer markets
4. Market structure, advertising policy and interindustry differences in advertising intensity
5. Advertising market structure and performance
6. Optimal advertising and optimal quality
7. Advertising, concentration, and profitability in manufacturing
8. Advertising and market concentration
9. Advertising and concentration: A survey of the empirical evidence
10. Advertising and concentration: An empirical investigation
11. Advertising, concentration, and profitability: The simultaneity problem
12. Demand and supply determinants of advertising intensity among convenience goods
13. Advertising spending and perceived quality
14. Optimal advertising policy under dynamic conditions
15. Efficiency and market power in greek food industries
16. Advertising and market structure: Another approach
17. Advertising, concentration and competition: A comment and further results
18. Advertising, concentration, and price-cost margins
19. Advertising, concentration and competition
20. Advertising and competition
21. A re-examination of the advertising and industrial concentration relationship
22. Market share dispersion among leading firms as a determinant of advertising intensity