Market segmentation via structured click stream analysis

Industrial Management and Data Systems

Volumn 102, Issue 9, 2002, Pages 493-502

  Wen, Kuang Wei ^a   Peng, Kuo Fang ^b  

^a UNIVERSITY OF WISCONSIN LA CROSSE   (United States)

^b NATIONAL CENTRAL UNIVERSITY   (Taiwan)

Author keywords

Analysis; Market segmentation; Neural networks; Personality

Indexed keywords

COMPUTER SIMULATION; DATA REDUCTION; INFORMATION RETRIEVAL SYSTEMS; MANAGEMENT INFORMATION SYSTEMS; NEURAL NETWORKS; WEB BROWSERS; WEBSITES;

MARKET SEGMENTATION; PERSONALITY;

MARKETING;

EID: 0036938374     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635570210450172     Document Type: Article

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