“What About People Our Age?” Applying Qualitative and Quantitative Methods to Uncover How Political Ads Alienate College Students

Journal of Mixed Methods Research

Volumn 1, Issue 2, 2007, Pages 183-199

  Parmelee, John H ^a   Perkins, Stephynie C ^a   Sayre, Judith J ^a  

^a UNIVERSITY OF NORTH FLORIDA   (United States)

Author keywords

college students; content analysis; focus groups; framing; political advertising

Indexed keywords

EID: 40549120825     PISSN: 15586898     EISSN: None     Source Type: Journal    
DOI: 10.1177/1558689806298150     Document Type: Article

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