Framing meaning perceptions with music: The case of teaser ads

Journal of Advertising

Volumn 30, Issue 3, 2001, Pages 39-49

  Hung, Kineta ^a  

^a UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040968884     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2001.10673644     Document Type: Article

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