Effectiveness of horizontal strategic alliances in technologically uncertain environments: Are trust and commitment enough?

Journal of Business Research

Volumn 57, Issue 9, 2004, Pages 951-956

  Perry, Monica L ^a   Sengupta, Sanjit ^b   Krapfel, Robert ^c  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b SAN FRANCISCO STATE UNIVERSITY   (United States)

^c UNIVERSITY OF MARYLAND   (United States)

Author keywords

Alliance performance; Commitment; High tech alliances; Horizontal alliances; Strategic alliances; Trust

Indexed keywords

EID: 4043142255     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(02)00501-5     Document Type: Article

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