Subliminal advertising and the perpetual popularity of playing to people's paranoia

Journal of Consumer Affairs

Volumn 40, Issue 2, 2006, Pages 392-406

  Broyles, Sheri J ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

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EID: 33748325728     PISSN: 00220078     EISSN: 17456606     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2006.00063.x     Document Type: Review

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