Movie theaters' suicide-by-advertising with income from abusing customers

Journal of Consumer Marketing

Volumn 23, Issue 7, 2006, Pages 480-482

  Rotfeld, Herbert Jack ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

Advertising; Advertising media; Cinema; Customer relations; Customer retention; Target audience

Indexed keywords

EID: 33750977842     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760610718069     Document Type: Article

References (4)

1. Johnson, K.F. (1981), "Cinema advertising", Journal of Advertising, Vol. 10 No. 4, pp. 11-19.
2. Kerwin, A.M. (2006), "The water cooler", Advertising Age, March 13, p. 34.
3. Rotzoll, K.B. (1987), "The captive audience: the troubled odyssey of cinema advertising", in Austin, B.A. (Ed.), Current Research in Film: Audiences, Economics and Law, Vol. 3, Ablex Publishing, Norwood, NJ, pp. 72-87.
4. Wicks, J.L. (1997), "Which factors primarily influence the number of infomercial hours a commercial station airs?", Journal of Media Economics, Vol. 10 No. 1, pp. 29-38.