Media effects by involvement under voluntary exposure: A comparison of television, print and static internet

Journal of Euromarketing

Volumn 11, Issue 2, 2002, Pages 1-21

  Dijkstra, Majorie ^a   Van Raaij, W Fred ^a  

^a TILBURG UNIVERSITY   (Netherlands)

Author keywords

Advertising; Experiment; Internet; Involvement; Media

Indexed keywords

MEDIA ROLE;

EID: 0036965242     PISSN: 10496483     EISSN: None     Source Type: Journal    
DOI: 10.1300/J037v11n02_01     Document Type: Article

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