Research of Bulgarian companies' marketing effectiveness

Managerial Auditing Journal

Volumn 19, Issue 6, 2004, Pages 774-789

  Stefanov Velev, Mladen ^a   Todorov Marinov, Ivo ^a  

^a TECHNICAL UNIVERSITY OF SOFIA   (Bulgaria)

Author keywords

Bulgaria; Marketing strategy; Performance appraisal

Indexed keywords

EID: 84993081901     PISSN: 02686902     EISSN: None     Source Type: Journal    
DOI: 10.1108/02686900410543886     Document Type: Article

References (14)

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