An exploratory investigation of the characteristics of consumer fanaticism

Qualitative Market Research

Volumn 9, Issue 1, 2006, Pages 51-72

  Thorne, Scott ^a   Bruner, Gordon C ^b  

^a SOUTHEAST MISSOURI STATE UNIVERSITY   (United States)

^b SOUTHERN ILLINOIS UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Popular culture; Qualitative research

Indexed keywords

EID: 30744462297     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750610640558     Document Type: Article

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