Differentiation strategies in vertical channels: A case study from the market for fresh produce

British Food Journal

Volumn 110, Issue 1, 2008, Pages 42-61

  Hingley, Martin ^a   Sodano, Valeria ^b   Lindgreen, Adam ^c  

^a HARPER ADAMS UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF NAPLES FEDERICO II   (Italy)

^c UNIVERSITY OF HULL   (United Kingdom)

Author keywords

Fresh foods; Italy; Product differentiation; Supply chain management; United Kingdom

Indexed keywords

EID: 38349098667     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700810844786     Document Type: Article

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