From commodity marketing to category management: Insights from the Waitrose category leadership program in fresh produce

Supply Chain Management

Volumn 7, Issue 5, 2002, Pages 296-301

  O'Keeffe, Michael ^a   Fearne, Andrew ^b  

^a Agribuys Australia Pty Ltd   (Australia)

^b IMPERIAL COLLEGE LONDON   (United Kingdom)

Author keywords

Commodities; Management; Marketing; Strategy

Indexed keywords

COSTS; FRUITS; MARKETING; SENSITIVITY ANALYSIS; STANDARDS;

COMMODITY MARKETING; PERFORMANCE MEASUREMENT SYSTEMS; SUPPLY CHAIN MANAGEMENT;

INDUSTRIAL MANAGEMENT;

EID: 3242691319     PISSN: 13598546     EISSN: None     Source Type: Journal    
DOI: 10.1108/13598540210447737     Document Type: Review

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