First impressions with websites: The effect of the familiarity and credibility of corporate logos on perceived consumer swift trust of websites

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 4553 LNCS, Issue PART 4, 2007, Pages 77-85

  Lowry, Paul Benjamin ^a   Roberts, Tom L ^b   Higbee, Trevor ^a  

^a BRIGHAM YOUNG UNIVERSITY   (United States)

^b LOUISIANA TECH UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CUSTOMER SATISFACTION; HUMAN COMPUTER INTERACTION;

CONSUMER WEBSITES; PARTY LOGOS; VENDOR LOGOS;

WEBSITES;

EID: 38149062887     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-540-73111-5_9     Document Type: Conference Paper

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