Preference for advertizements, logos, and names: Effects of implicit memory

Psychological Reports

Volumn 80, Issue 3, 1997, Pages 803-808

  Perfect, T J ^a   Heatherley, S ^b  

^a UNIVERSITY OF BRISTOL   (United Kingdom)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0346614627     PISSN: 00332941     EISSN: 1558691X     Source Type: Journal    
DOI: 10.2466/pr0.1997.80.3.803     Document Type: Article

References (5)

1. BORNSTEIN, R. F. (1989) Exposure and affect: overview and meta-analysis of research, 1968-1987. Psychological Bulletin, 106, 265-289.
2. BORNSTEIN, R. F., & D'AGOSTINO, P. R. (1992) Stimulus recognition and the mere exposure effect. Journal of Personality and Social Psychology, 63, 545-552.
3. JACOBY, L. L., KELLEY, C., & DWYAN, J. (1989) Memory attributions. In H. L. Roediger III & F. I. M. Craik (Eds.), Varieties of memory and consciousness: essays in honour of Endel Tulving. Hillsdale, NJ: Erlbaum. Pp. 391-422.
4. PERFECT, T. J., & ASKEW, C. (1994) Print advertizemems: not remembered but memorable. Applied Cognitive Psychology, 8, 693-703.
5. ROEDIGER, H. L. III, WELDON, M. S., & CHALLIS, B. H. (1989) Explaining dissociations between implicit and explicit measures of retention: a processing account. In H. L. Roediger III & F. I. M. Craik (Eds.), Varieties of memory and consciousness: essays in honour of Endel Tulving. Hillsdale, NJ: Erlbaum. Pp. 3-14.