The industrial/consumer marketing dichotomy revisited: A case of outdated justification?

Journal of Business & Industrial Marketing

Volumn 23, Issue 1, 2007, Pages 3-11

  Cova, Bernard ^a   Salle, Robert ^b  

^a KEDGE BUSINESS SCHOOL   (France)

^b EMLYON BUSINESS SCHOOL   (France)

Author keywords

Business to business marketing; Consumer marketing; Consumers; Industrial marketing; Marketing strategy

Indexed keywords

EID: 37549064718     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620810841443     Document Type: Article

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