Whither "marketing"? Commentary on the American marketing association's new definition of marketing

Does Marketing Need Reform?: Fresh Perspectives on the Future

Volumn , Issue , 2015, Pages 105-108

  Gundlach, Gregory T ^a  

^a UNIVERSITY OF NORTH FLORIDA   (United States)

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EID: 36849011552     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (8)

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2. Bartels, Robert (1983), "Is Marketing Defaulting Its Responsibilities?" Journal of Marketing, 47 (Fall), 32-35.
3. Bazerman, Max H. (2001), "Consumer Research for Consumers, " Journal of Consumer Research, 27 (4), 499-504.
4. Kotler, Philip and Gary Armstrong (2001), Principles of Marketing. Upper Saddle River, NJ: Prentice Hall.
5. Kuhn, Thomas (1962), The Structure of Scientific Revolutions. Chicago: University of Chicago.
6. Marketing News (2004), "Marketing Redefined, " September 15, 16-18.
7. Tucker, W.T. (1974), "Future Directions in Marketing Theory, " Journal of Marketing, 38 (April), 30-35.
8. Wilkie, William L. and Elizabeth S. Moore (1999), "Marketing's Contributions to Society, " Journal of Marketing, 62 (Special Issue), 198-218.