The world of marketing thought: Where are we heading?

Does Marketing Need Reform?: Fresh Perspectives on the Future

Volumn , Issue , 2015, Pages 239-247

  Wilkie, William L ^a  

^a UNIVERSITY OF NOTRE DAME   (United States)

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EID: 85087814697     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (13)

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3. Breyer, Ralph F. (1934), The Marketing Institution. New York: McGraw-Hill.
4. Kasper, Hans (1993), "The Images of Marketing: Facts, Speculations, and Implications, " working paper 93015, Maastricht, Netherlands: University of Limburg.
5. Keefe, Lisa M. (2004), "What Is the Meaning of 'Marketing'?" Marketing News, September 15, 17-18.
6. Myers, John G., William F. Massy, and Stephen A. Greyser (1980), Marketing Research and Knowledge Development. Englewood Cliffs, NJ: Prentice-Hall.
7. Vaile, Roland S., E.T. Grether, and Reavis Cox (1952), Marketing in the American Economy. New York: Ronald Press Co.
8. Wilkie, William L. (1981), "Presidential Address, " in Advances in Consumer Research, Vol. 8, K. Monroe, ed. Ann Arbor, MI: Association for Consumer Research, 1-5.
9. Wilkie, William L. (1994), Consumer Behavior, 3rd ed. New York: Wiley.
10. Wilkie, William L. (2002), "On Books and Scholarship: Reflections of a Marketing Academic, " Journal of Marketing, 66 (July), 141-52.
11. Wilkie, William L. and Elizabeth S. Moore (1997), "Consortium Survey on Marketing and Society Issues: Summary and Results, " Journal of Macromarketing, 17 (2), 89-95.
12. Wilkie, William L. (1999), "Marketing's Contributions to Society, " Journal of Marketing, 63 (Special Millennium Issue), 198-218.
13. Wilkie, William L. (2003), "Scholarly Research in Marketing: Exploring the 'Four Eras' of Thought Development, " Journal of Public Policy and Marketing, 22 (Fall), 116-46.